Green Your Socks – Change the World
November 25th, 2008
Devmir Inc., an organic sock manufacturer headquartered in Morrisville, NC, has introduced a line of organic socks under the Sierra Club brand. The eco-fashion socks are being launched in an aggressive grass roots campaign called a “sock-athon” to benefit the homeless and the Sierra Club. For every pair of socks purchased via www.sierraclubsocks.com, one pair is donated to The National Coalition for the Homeless, with a goal of donating one million pair of socks this holiday season. The Sierra Club also benefits by receiving 10% of the proceeds.
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