Fashionable Environmentalism is Here

The Be EcoChic(TM) campaign, conceived by a hybrid group of innovative fashion luminaries and environmental leaders, will celebrate its global launch with a star-studded runway show that kicks-off New York Fashion Week. The group fashion show will take place on Thursday, September 4th at the Milstein Hall of Ocean Life at the American Museum of Natural History and will help redefine the runway in a universe that is going “green.”

Leading names in fashion, including Carmen Marc Valvo, Chado Ralph Rucci, Christian Cota, Del Forte, Donna Karan (DKNY), FORM, Red Carter, Vena Cava and many more, are lending their support. All designs will feature innovative fabrics that are environmentally-sensitive, sustainable, low-impact or recycled. To complement the designs, celebrity makeup artist, Matin, will create a chic eco-inspired “look” for the runway show. Read the rest of this entry »

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