Brooks Sports launches the world’s first biodegradable midsole, and the name is BioMoGo. But don’t judge it by the sound of its name, it really is something seriously wonderful! BioMoGo is designed to biodegrade 50 times faster than conventiional althletic shoe midsoles, making it one of the most significant sustainable technologies to hit the running footwear market.
The ground-breaking technology debuts in the Trance 8 performance running shoe. All Trance 8 shoes include BioMoGo midsoles, a non-toxic, natural additive that exponentially increases the rate of biodegradation by encouraging anaerobic microbes to break down nutrients into reusable byproducts. While traditional Ethylene Vinyl Acetate (EVA) midsoles can last up to 1,000 years in an enclosed landfill, extensive tests have proven that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. By using BioMoGo in its shoes, Brooks will save nearly 30 million pounds of landfill waste over a 20-year period.
Although the application of BioMoGo technology to footwear involves valuable intellectual property, Brooks decided at the outset that it would treat its new midsole discovery as an “open-source” innovation and share it with other footwear manufacturers and interested industries.
“Environmental stewardship is an important business pillar for Brooks, and we’re committed to creating products that help preserve and, whenever possible, enhance the environment,” said Jim Weber, president and CEO of Brooks. “Sharing BioMoGo presents a chance for greater environmental impact beyond Brooks and supports the spirit with which it was created.”
Without losing durability or performance, Brooks assures that BioMoGo will only begin to break down only when retired shoes encounter the “triple convergence” of high microbial load, low oxygen, and adequate moisture found in active, enclosed landfills. These three environmental conditions cannot be found in places where shoes are worn or stored. So for those sweaty, stinky feet out there, you really have nothing to worry about. Once shoes have been thrown away and buried deep in an active, enclosed landfill, BioMoGo begins to break down into its component nutrients and releases carbon that plants and animals can use for growth. [Brooks]