Electronics Recycling Event Hosted by Waste Management and Sony

To encourage consumers to recycle electronic devices in an environmentally sound manner, Sony Electronics Inc. and Waste Management Recycle America are asking consumers to take action and recycle their old electronics for free. Additionally, at some of the recycling events, the first 2,000 participants to drop off their unwanted electronics will receive a free, environmentally friendly cloth tote.

The following is a list of the future events:

190 Milliken Dr., Hebron, OH 43025
10-10-08 to 10-11-08, 8AM to 3PM

Cardinal Staduim, 1 Cardinals Dr., Glendale, AZ 85305
10-18-08, 9AM to 4PM

5109 Bleigh Ave., Philadelphia, PA
10-24-08, 9AM to 3PM

Turner Field/The Braves Stadium, Atlanta, GA
11-22-08

Travis Country Fair grounds – Expo Center – TENTATIVE, Austin, TX
12-6-08, 9AM to 4PM

These events are a part of Sony’s ongoing Take Back Recycling program, which provides free recycling for Sony products. This national effort is also bringing attention to recycling e-waste and educating the public that there are alternatives to trashing electronics, and that — through recycling — natural resources can be used again and greenhouse emissions are reduced in the process.

Typically, residents would need to pay for their electronics to be properly collected and recycled, but as part of their ongoing efforts to help consumers recycle electronic devices safely, Sony Electronics and WM are picking up the tab. In addition, the companies have committed to collecting and processing these items in an environmentally sound manner.

“Sony intends to lead the industry in environmental stewardship by providing consumers with end-of-life solutions through our Take Back Recycling Program,” said Mark Small, vice president of environment, safety and health for Sony Electronics. “These special recycling events help us inform consumers that with Waste Management, Sony has established a local permanent drop-off location, which they can use all year long to recycle their electronics when unplugged for the last time.”

This coming February, all television stations will be required to convert from analog broadcasting to digital. Some older televisions will not be able to pick up the digital transmission without a special converter. Sony Electronics and Waste Management — through the Take Back Recycling Program — are ready to help consumers by offering a convenient way to recycle their old television sets as well as publicize the permanent network of drop off points to recycle electronic waste.

“People are seeking services to help them recycle electronic waste responsibly and economically,” said Joe Aho, senior manager of eCycling, Waste Management Recycle America. “We hope to collect as much recyclable material as possible through this free event. It is our way of demonstrating a shared commitment with the community, by providing outstanding customer service and environmental stewardship.”

According to the U.S. Environmental Protection Agency, 82 percent of the 2.25 million tons of old TVs, cell phones and computer products generated in the last two years ended up in landfills. By recycling old electronics products, useful materials — such as glass, plastic and metals — can be collected and re-used in the manufacture of other products. Since their partnership began, Sony and Waste Management have collected a total of 9.2 million pounds of electronic waste, and the companies anticipate that number will grow exponentially. (Updated 10-6-08: Sony Electronics signed on to the “Manufacturers’ Commitment to Responsible E-Waste Recycling” and Waste Management Recycle America recently adopted the Electronics Recycler’s Pledge of True Stewardship. The actions signify the companies’ agreement to conduct their electronics recycling programs transparently and in accord with rigorous environmental and worker safety standards, and adhere to measures to prevent the export of hazardous e-waste to developing countries.) [Sony]

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